Marketing Objective:
Develop a comprehensive digital marketing plan and user-friendly website for Pets of the Homeless, positioning it as a central hub for outreach, engagement, and support. The plan will align the nonprofit's mission with audience needs, incorporating targeted strategies, compelling content, and data-driven SEO practices to increase awareness, attract donors, and drive participation. By understanding the customer journey and leveraging organic digital channels, the plan will create a seamless, impactful experience that inspires action and supports pets and their owners in need. The website reflects best practices in UX/UI design, accessibility, and storytelling to ensure effectiveness and inclusivity.
Contributions:
This project was a collaborative effort involving a team of six, where we worked together on key elements such as branding, value proposition, and goal alignment to ensure a cohesive vision. Responsibilities were then divided based on individual areas of expertise. My contributions focused specifically on developing detailed customer personas and creating engaging social media and email content.