Marketing Objective:

Create a digital strategy deck for new sustainable clothing brand Ikiru Gear. Position Ikiru Gear as the go-to clothing brand for environmentally conscious consumers by leveraging a clear and compelling value proposition, supported by audience-driven personas and an optimized customer journey framework. Employ a strategic mix of digital channels and competitor-informed tactics to increase brand awareness, drive sustainable purchase behaviors, and foster customer loyalty, with measurable KPIs at each stage of the funnel.